Dr. 史蒂文·布鲁尔
Assistant Professor of Marketing
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TEACHES IN THE FOLLOWING PROGRAM(S)
商学院
业务 Administration (MBA)
业务
传记
史蒂文·布鲁尔 is an assistant professor of marketing at 博天堂官方入口登陆登录. He joined Carroll in 2019 after teaching at the College of Saint Mary in Omaha. He has nearly 30 years of marketing experience, first in the business world as a marketing manager and small business owner, and then in higher education. His research interests include professional social networking, 营销管理, and integrating college mission into the business curriculum.
教育
- DBA, Anderson University
- Dissertation: “Gratifications Received from Using LinkedIn and Intensity of Attitudes Toward the Site,” 2017
- M.S.圣路易斯市大学. Thomas - 业务 Communication
- Thesis: “Why We Join: The Role of Personal Invitations in 业务 Networking Groups,” 2002
- B.A., Drake University, Public Relations/Advertising
Areas of Specialization
Professional Networking
营销管理
Scholarly and Professional Achievements
出版物:
“Come for a Job, Stay for the Socializing: Gratifications from Using LinkedIn”
发表的 Online Journal of Communication and Media Technologies, 2018年11月.
同行审查:
Peer reviewer for five articles on professional social networking – Cyberpsychology, Behavior, and Social Networking 杂志,2018 - 19所示
Peer reviewer for two articles on professional social networking - Online Journal of Communication and Media Technologies, 2018-19
Lectures/Presentations:
Mercy 大学 业务 Conference
“Introducing Catholic Social Teaching in Introduction to 业务 Courses” 2018
国际 Assembly for Collegiate 业务 教育 (IACBE) Annual Conference
“Using Social Media in the Classroom” 2016
“Integrating Analytics into the 业务 Curriculum” (co-presenter) 2015
“Asking for More from Your Advisory Board” 2014
“Is 业务 教育 Academically Adrift?” 2013
“Lecture Capture: In and Out of the Classroom” 2012
Service to 博天堂官方入口登陆登录 and Profession
American Marketing Association
2000年至今
Current member of the Academic Interest Group and the Milwaukee chapter
What is your teaching style?
I use a combination of flipped classroom and active learning teaching styles. I keep my lectures fairly brief, mixing them with a variety of learning activities. Guest speakers from the business world are frequently featured.
Why do you do what you do?
I worked as a marketing manager in the business world for over 15 years before moving into the classroom. While I miss working in business, I enjoy the opportunity to work with students and help them grow as people and learn to become businesspeople. It is rewarding to watch students grow and develop, and to talk with them years later about their careers.
How do you make learning engaging?
Students are offered incentives to read textbook chapters before class, so they are ready to discuss in class. Classes use short lectures interspersed with interactive activities, including solo and group work, 在线研究, class presenting and short case analysis. Students reflect on what they have learned on short quizzes, writing reflections and proposing solutions to business problems.
What should students know about you?
I quit my job at another college, sold my house and moved our family to Wisconsin so I could take this position at 博天堂官方入口登陆登录. I was willing to make these significant sacrifices because of what I learned about Carroll and its students, and I will strive to live out the university’s mission and serve our students.
在个人方面, I have been married for many years and we have two nearly-grown sons who live in other states.